If you only visit two continents in your life....visit Africa twice!
EARTH AFRICA was established on the outskirts of Durban, South Africa as a retail project in 2005 with the aim of supporting The Arts in Africa. This has grown to become South Africa's largest wholesale supplier of Crafts, Beadwork and Jewelry, not necessarily conforming to any one particular culture, the adaptable crafters create a vibrant mix of products for every conceivable purpose, from just about any material.
We are are uniquely situated in Kwa Zulu Natal, Internationally recognized as home of the worlds most talented Beaders - African Beadwork is a means to empower the impoverished rural woman who without any formal education have little chance of gaining meaningful employment. The purchase of their Beadwork creates work for these woman and is often their sole source of income, allowing them to support themselves and their families.
While we stock a wide range of African crafts our main focus is on Zulu Beadwork and more specifically on African Beaded Jewelry, we have an extensive range of Beaded Necklaces, Earrings, Bracelets and Bangles. Through the fusion of various cultural styles African Beaded Jewelry has developed a contemporary appeal that is both aesthetic and original.
We also source African products from craft projects all over South Africa and Africa, always supporting the Fair Trade ethos of paying fair and sustainable prices, we also only buy directly from the artists and craftsmen.
Our website will never be complete as long as war, famine and floods continue to ravage our continent, the availability of some products will come and go to reflect this African phenomenon. The scourge of aids on the African continent has also taken it's toll on Africa's most talented artists and craftsmen, many at the peak of their trade. This undoubtedly has also left a void for fresh new innovative ideas and skills to emerge and flourish.
We hope our website will not only document Africa's art and craft from a commercial point, but also from a reference point. In time we hope to collect and showcase a huge amount of information on the arts in Africa, and thereby entice tourists to our continent. Statistic's show that tourism in Africa is the fastest job creator - for every nine tourists that visits an African country one job is created, in most parts of Africa every person who has a job has 15 dependents.
If you come to Africa twice you will create 18 jobs and 270 people will have a better life.
Come to Africa and make a difference.
Come to Africa for the time of your life.
Thank you - Siyabonga.
The Real Africa - A must read!