products header

EARTH AFRICA was established on the outskirts of Durban, South Africa as a retail project in 2005 with the aim of supporting the arts in Africa. This has grown to become South Africa's largest wholesale supplier of beadwork, jewellery and crafts.

We are uniquely situated in Kwa Zulu Natal, Internationally recognized as home of the worlds most talented beaders - African beadwork is a means to empower the impoverished rural women who without any formal education have little chance of gaining meaningful employment. The purchase of their beadwork creates work for these women and is often their sole source of income, allowing them to support themselves and their families.

While we stock a vast range of African crafts we specialize in Zulu (African) beadwork and more specifically, African beaded jewellery including, necklaces, earrings, bracelets and bangles.
Through the fusion of various cultural styles African beaded jewellery has developed a contemporary appeal that is both aesthetic and original. 

The South African Corporate and Promotional industry is a major contributor to the welfare of our local beaders, purchasing large quantities of beaded SA Flag products for events and functions. Beaded lanyards, flags, keyrings, telephone wire baskets, tin mugs etc, are a few favorites which incorporate the SA Flag colours. We can also custom make most of our beaded products in any corporate colours.

We also source African products from craft projects all over South Africa and Africa, always supporting the Fair-Trade ethos of paying fair and sustainable prices, we also only buy directly from the artists and craftsmen.

Thank you - Siyabonga. 

 

The real Africa - a must read!

The Real Africa - a must read.